ABOUT US

PEOPLE
PEOPLE

Nikita lazarev

Founder

SPORTLAZ was founded by Nikita Lazarev, a graduate of the renowned Loughborough University and a leading expert in sports sponsorship with over 8 years of experience. Having facilitated more than 50 high-profile deals with clubs like AC Milan, Chelsea, Juventus, and Leicester City, Mr. Lazarev brings a wealth of knowledge and passion to the industry. Focused on Sponsorship Consulting, Commercial Partnerships, and Sports Management, his reputation grants him exclusive access to over 100 unique opportunities, making him a trusted partner in connecting brands with elite sports organizations.

What sets us apart?
8+Years of experience
50+contracts negotiated
100+Exclusive opportunities
TRUSTED BY THE INDUSTRY LEADERS WORLDWIDE

I am pleased to highly recommend SPORTLAZ as a professional and dependable agency. Through their expertise, we successfully established AC Milan as a European partner and secured Alisha Lehmann as an ambassador. The process was executed seamlessly, with SPORTLAZ negotiating optimal contract terms while maintaining cost efficiency—an asset to any business.

Based on our experience, SPORTLAZ has demonstrated itself to be a trustworthy and reliable partner, and I would confidently recommend their services to others.

-Kostiantyn Storozhko, CMO Boomerang Partners